AI consulting for service businesses · 5–30 people

Get your team back
to the real work

Signal Labs is the AI consulting firm that learns how your service business actually runs, then builds AI to take the busywork off your team's plate. So the people you hired can finally do the work you hired them for.

Hands-on consulting and custom AI, built for the way your business already works.

The founder built automation tools used by
Salesforce Cisco MIT NHS Farmers Insurance Colliers Toast

Signal Labs is founded by the former Head of Product at Process Street, where he built the AI and automation features that helped teams at Salesforce, Cisco, MIT, NHS, Colliers, and thousands of other companies streamline their operations.

// Sound familiar?

Work that's below your pay grade

You didn't start your firm to spend half your week on follow-ups, scheduling, and inbox management. This work doesn't need your talent -it needs a system.

Follow-ups keep slipping through the cracks

Important emails go unanswered for days. Client check-ins get missed. You know it's happening, but there's always something more urgent in front of you.

Your inbox runs your schedule

You start every morning with the best intentions, then spend two hours sorting, replying, and triaging before you touch any real work.

Your talent is stuck on admin

Proposals, client updates, scheduling, data entry -it all flows through you. Your team needs you for the important stuff, but operational overhead keeps pulling you in.

Every new tool adds more work, not less

You've tried Zapier, ChatGPT, maybe a VA. Some of it helped for a week. Now you have more tools to manage and nothing that actually runs itself.

Weekends shouldn't be for catching up

You know the feeling. The week runs you. The weekend is for the work you didn't get to. None of it requires your expertise -it just hasn't been handed off yet.

Growth shouldn't mean more chaos

More clients should mean more revenue, not more firefighting. You want to grow, but without an operations layer that scales with you, every new client adds weight.

// How it works

We learn. We build. We run.

Three stages of one engagement. We start by sitting with your team and learning how the business actually runs. Then we build AI shaped to fit. Then we keep it running, expanding as the business evolves.

Stage 01

Discovery

Interviews with you and every key person on the team. A full map of how work actually flows — inboxes, calendars, meetings, the day-to-day. You walk away with a written audit of where the hours are going and what AI can take back.

2–3 weeks
Stage 02

Build

We deploy AI shaped to fit how you already work. A CRM that builds itself from existing communications. Morning briefings. Meeting capture. Custom workflow agents — whatever Discovery surfaced as highest-impact.

6–8 weeks
Stage 03

Operate

The platform runs in the background. We monitor it, expand it as your business grows, and surface new opportunities every quarter. If something breaks, it's our problem.

Ongoing
// What your AI handles

Systems that run the work, not just assist it

These aren't suggestions or chatbots. They're live systems that handle real tasks in your workflow every day -automatically, reliably, without you thinking about it.

Inbox triage and daily digest

Your inbox is sorted, prioritized, and summarized every morning. Important messages surface. Noise gets filed. You start the day with clarity instead of chaos.

Meeting summaries and action items

After every meeting, a summary lands in your inbox with action items, decisions, and follow-ups extracted and ready to go. No more digging through notes.

Follow-up reminders that never miss

Sent a proposal three days ago and haven't heard back? Your system flags it. Client hasn't responded to a scheduling request? It follows up. Nothing slips through.

Weekly schedule digest

Every Monday morning, a clear summary of your week ahead -meetings, deadlines, follow-ups due, and priorities. Start the week feeling organized, not overwhelmed.

Weekly "AI Wins" report

Every Friday, a report lands in your inbox: emails handled, follow-ups sent, meetings summarized, hours saved. You see exactly what your AI operations layer did -and what's coming next.

Custom workflows for your business

Beyond the essentials, we build automations specific to how your firm works -client intake, proposal pipelines, reporting, document management, and more.

Already running your own automations?

If you've built Zaps and prompts that kind of work but keep breaking, we'll audit, fix, and professionalize what you have -then keep it running. $1,500 one-time to get your systems production-ready.

Get a DIY rescue
// Pricing

One path. Three stages.

Start with discovery. Move into build. Settle into operate. You commit to one stage at a time — and the audit you walk away with is yours to act on, whether or not we continue.

Stage 2 · Build

Build

$10,000
One-time · 6–8 weeks

We deploy the platform inside your business, configured to the priorities Discovery surfaced. Shaped to fit how you already work — not the other way around.

  • Custom platform deployment shaped to your workflows
  • All integrations: email, calendar, chat, meetings, your CRM
  • Custom workflow agents built and tested
  • Team onboarding and walkthrough
  • First wins live within the first 2 weeks
Stage 3 · Operate

Operate

$1,500/mo
Annual commitment · All-in

The platform keeps running, we monitor and maintain it, and we keep finding new automations as your business evolves. If something breaks, it's our problem. If a new opportunity surfaces, we build it.

  • Platform monitored, maintained, and expanded monthly
  • New workflows added as we surface opportunities
  • Weekly "AI Wins" digest — tasks handled, time saved
  • Quarterly "State of Your AI" review with expansion plan
  • Dedicated Slack channel · 2-day response SLA

Total Year 1: $28,000 (Discovery credits into Build, plus 12 months of Operate)

🛡️

90-day satisfaction guarantee. If you're not measurably better off, walk away — no ongoing commitment.

We deliver at least 3 working automations during Build, or you get a full refund. No questions, no hard feelings.

All plans include token and infrastructure costs. Fair-use limits apply — we'll always notify you in advance. Never a surprise bill.

// Who it's for

Built for firms where the work is the product

If your team's expertise is the business, and admin is eating the time that should go to clients -you're who we built this for.

Recruiting and Staffing Firms

Candidate follow-ups, interview scheduling, pipeline tracking, and client updates -all running automatically so recruiters can focus on relationships.

Law Firms and Legal Ops

Client intake, document triage, deadline tracking, and communication management -handled by systems, not by your most expensive attorneys.

Accounting and Advisory

Document requests, client reminders, deadline management, and reporting -automated so your team spends time on analysis, not admin.

Consulting Firms

Proposal follow-ups, research summaries, client communication, and project updates -all flowing automatically while consultants do the thinking.

Marketing Agencies

Client reporting, content scheduling, campaign tracking, and team coordination -systematized so creative people stay creative.

Healthcare and Dental Practices

Appointment confirmations, patient follow-ups, referral tracking, and schedule management -handled automatically so your front desk isn't overwhelmed.

Real Estate, Insurance, and Financial Services

Lead follow-ups, client onboarding, document collection, and appointment scheduling -the operational grind that keeps you from closing.

Any Growing Service Business

If your team's time is the product and admin is eating it -we can probably automate the stuff that's slowing you down.

// Why Signal Labs

A consulting firm with a working platform.

Hands-on consultants who actually learn your business, combined with custom AI built to fit the way your team already works. Your team gets hours back — not a new tool to learn.

We learn the business first

Before anything gets built, we sit with your team and map how the work actually flows. The org chart misses most of it. Solutions only fit when you've seen the problem up close.

Built around how your team already works

Most of what we deploy wraps around tools your team already uses. The CRM builds itself from communications already happening. Tasks come off the plate — not piled back on as new software to learn.

We don't leave after the project

Agencies build and disappear. We stay. If something breaks, it's our problem. If a new opportunity surfaces, we build it. Ongoing operations, not one-time projects.

Your weekly "AI Wins" report

Every week, a digest lands in your inbox: emails triaged, follow-ups sent, meetings summarized, hours saved. You never wonder what you're paying for — the results show up automatically.

Progressive trust, by design

New AI agents ask permission for everything. As they prove themselves on a class of decision, they earn autonomy. Trust is the bottleneck for AI in small businesses — we built around that, not over it.

We run on our own platform

Same CRM, morning briefings, and workflow agents you'd get. Every capability shipped because Signal Labs needed it first. The platform fits because we use it every day.

// How we compare

There are other options. Here's how they stack up.

You could DIY with AI tools, hire a VA, bring on a full-time ops person, or engage a fractional COO. Here's how each compares to what we do.

DIY (Zapier + ChatGPT) Virtual Assistant Full-Time Ops Hire Fractional COO Signal Labs
Learns your business You do it yourself Learns tasks, not the business Yes, over months Yes, over weeks Yes — that's Stage 1
Custom-built to fit your workflow You build it yourself No — generic process Eventually, with management Strategic only — doesn't build Yes — Stage 2 deliverable
Year 1 investment $50–200/mo + 5–10 hrs/wk of your time $25,000–40,000 $90,000–130,000 (salary + benefits) $80,000–150,000 $28,000
Runs without your daily input No — breaks when you're busy Partially — depends on the person Partially — still needs managing No — advises, you implement Yes — fully managed
Scales with growth No — more work to maintain Need to hire more VAs One person hits a ceiling Hours cap out Yes — expansion built in
Ongoing support You're on your own When they're available Quits and the knowledge walks out Ends with the engagement Continuous — if it breaks, we fix it
// Get started

Ready to get your team's hours back?

Book a call. We'll talk about your business, your team, and where the hours are going. If it's a fit, we'll walk you through what Discovery would surface.

Book a call Email instead

No deck, no pitch · Just a straightforward look at your workflow