Product strategy, AI-native development, and rapid prototyping for teams launching something new or leveling up what they already have. Senior thinking, hands-on execution.
From first spark to production-ready product, plus the ongoing leadership to keep it growing. We build with AI and build for AI - strategy, prototyping, and production, all under one roof.
Validate by building. In a focused four-week sprint, we clarify the riskiest assumptions, ship a working prototype in code, test it with real users, and iterate into a launch-ready V1. Includes AI-powered product concepts - from LLM features to intelligent workflows.
Full-stack development for mobile, web, and AI-native products. From conventional apps to LLM-powered tools, agent workflows, and intelligent automation - we ship with the UX polish and strategic thinking of an in-house product team.
Ongoing, embedded product leadership without the full-time hire. Roadmap ownership, prioritization, team coaching, and hands-on building - including AI strategy, adoption roadmaps, and build-vs-buy guidance. Your VP of Product on demand.
Every engagement follows a clear progression. Enter at any stage, whether you're starting fresh or strengthening what you already have.
Understand the problem, market, and users. We dig into what's working, what's not, and where the real opportunity lives.
Test assumptions with real signal. Run experiments, talk to users, and kill bad ideas early before they cost you.
Build fast, learn faster. Working code prototypes you can put in front of real users within days.
Ship production-ready product. Full-stack development with the polish and strategic thinking of an in-house team.
Measure, learn, repeat. Post-launch optimization, user feedback loops, and growth engineering to compound your results.
AI can generate code and prototypes in minutes. What it can’t do is decide what’s worth building. Signal Labs uses AI to accelerate execution, but product judgment determines scope, sequencing, and strategy.
We clarify the user, the problem, and the behavior change before shipping anything. If it won’t move a meaningful metric, it doesn’t ship.
Version one is about learning, not completeness. We cut aggressively so you can validate faster and avoid expensive detours.
No microservices for unproven ideas. Infrastructure follows traction, not hypothetical scale.
Dashboards don’t matter. Leading indicators tied to retention and revenue do, and they change by stage.
We've built AI-powered products, not just advised on them. LLM integrations, agent workflows, intelligent automation - from strategy to production, not strategy to slide deck.
Product, positioning, onboarding, and pricing must match. Build without distribution is waste.
Every engagement is fixed-scope and outcome-driven. We don't validate with slide decks. We validate by building working product, putting it in front of users, and iterating in real time.
A concentrated sprint that combines discovery, prototype, user testing, and a production-ready core build. Designed to create real signal and ship a V1, fast.
For larger builds that need deeper scope, hardening, and growth iteration. Delivered in milestones so you can expand with confidence and maintain momentum.
Ongoing roadmap ownership, prioritization, and hands-on product execution without the cost and risk of a full-time VP hire.
Founder, Signal Labs
I've spent my career at the intersection of creativity, technology, and strategy. I co-founded a mobile-app studio (acquired), led mobile product at InVision, drove cybersecurity product at InfoArmor through its $525M acquisition by Allstate, and most recently led Product & Growth at Process Street.
Most recently, I've been deep in the AI product space - building LLM-powered features, designing agent workflows, and advising teams on where AI creates real value versus where it's just hype. I bring that same build-first, prove-it-works mentality to every AI engagement.
I started Signal Labs because too many companies are stuck choosing between expensive agencies that don't understand product and freelancers who can't think strategically. You deserve both: senior-level product thinking and hands-on execution. The person you talk to is the person who builds.
Tell us about your project, new or existing. Book a free intro call and we'll discuss how Signal Labs can help.
30-minute call · No commitment · We'll tell you honestly if we're the right fit